Gorilla Friends was a class project where our goal was to come up with a movement / company / non profit organization and successfully create an identity for it. I wanted to help raise awareness for gorilla poaching and the endangerment of gorillas in Africa. The logo was a challenge, as I wanted to combine the continent of Africa with the face of a gorilla. The primary logo however was switched to the typography logo after further development, as the logo seemed to connect more with Africa and the culture. The brand contains a logo, business cards, posters, and a website.